It’s interesting to look at the process people go through when starting a new website …
Once they decide they need a site they begin to plan what content they’d like to have on the site.
The majority of the companies decide they need a page that talks about them so they add an “About Us” page to their site.
Secondly they would like to talk about their products or services so they add a “Products” or “Services” page to their site.
The most important part to the new website is giving it’s visitors the ability to contact them to do business or ask questions which is where the infamous “Contact Us” page comes from.
I could go on and on but I am guessing you’ve seen these types of pages on almost every website you’ve ever been to, so I won’t bore you. I am sure when you decided to get your first website online you had the intention of increasing your business and tapping into the “gold mine” the Internet makes available to us all.
Heck, this was my initial motivation as well and I’m sure this is no earth shattering revelation.
Well the problem with this process of developing a website is unfortunately absolutely wrong. No, I’m not saying you won’t make any sales or receive any phone calls by structuring your website this way. I am just saying you are limiting the potential revenue by doing it and you could do MUCH better.
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