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A very common statement made by clients to their design firm is, “Make my logo bigger.” In some instances this might be a good thing, like on a billboard where your target audience is doing 70 MPH (on a slow day). But I’m here to help you understand why “make my logo bigger” regarding your website is actually, believe it or not, a pretty bad idea.
Let’s face it. You love your company. With the logo being your staple, why wouldn’t it be BIG on your website?
The answer actually has two parts: Your logo doesn’t sell and visitors really don’t care.
Now, let me explain.
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