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For some companies, times are tough. So when a marketing manager or CMO (chief marketing officer) receives an email from an “Internet marketing specialist” who can get their site to the top of the search engines for a specific phrase, the company might jump at the opportunity.
Marketers beware…these “opportunities” from these “Internet marketing specialists” may not be as good as they sound.
Here’s a real world example that just prompted this blog post.
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