If you’ve written off SEO (search engine optimization) as a search engine marketing tactic in favor of the presumably easier PPC campaign (pay-per-click), boy are you missing the boat!
I am not going to talk about HOW to optimize your site for the search engines, but rather, showcase the tremendous importance it has for the success of your campaign, your website, and even your company related to traffic.
Before we talk about the future, let’s go back. Way back. Remember BANNER ADS? Sure, they’re still around. Actually, they’re still all over. But when is the last time you recall seeing a banner ad on a site and clicking on it? Chances are, you don’t…because you didn’t. This is so common, there’s a term that’s been created called “banner blindness“.
