For some companies, times are tough. So when a marketing manager or CMO (chief marketing officer) receives an email from an “Internet marketing specialist” who can get their site to the top of the search engines for a specific phrase, the company might jump at the opportunity.
Marketers beware…these “opportunities” from these “Internet marketing specialists” may not be as good as they sound.
Here’s a real world example that just prompted this blog post.
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So it’s been a touch over two months since I posted my rant on the “posers” in the online marketing world.
Believe it or not I am still fired up over the “hacks” that swindle business owners out of their money for services they are less than qualified to provide. I am quite sure I’ll continue to be irritated because this type of junk will never stop.
Rather than go off on another tangent, I want to provide some value and equip you with a step-by-step process I promised to post if enough of you asked for it.
Well, I received several requests and although it’s been awhile … here you go!
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It drives me nuts when I’m helping a client who trusted a, so called, “professional” to help them with their optimization or pay-per-click campaign, and all they did was flush their money down the toilet.
I’d like to take a second to make an announcement to all those “professionals” out there who insist on preying on the naivity in the marketplace …
STOP PRETENDING YOU KNOW WHAT YOU ARE DOING MORONS!!!!
Sorry for the harsh words and tone but I am tired of it. The more of this garbage that happens in the marketplace, the more the industry I love gets muddied up.
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