Archive for September, 2009

Why "Make My Logo Bigger" Can Actually Hurt You

Tuesday, September 22nd, 2009

A very common statement made by clients to their design firm is, “Make my logo bigger.”  In some instances this might be a good thing, like on a billboard where your target audience is doing 70 MPH (on a slow day).  But I’m here to help you understand why “make my logo bigger” regarding your website is actually, believe it or not, a pretty bad idea.

Let’s face it.  You love your company.  With the logo being your staple, why wouldn’t it be BIG on your website?

The answer actually has two parts:  Your logo doesn’t sell and visitors really don’t care.

Now, let me explain.
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Posted in B2B Internet Marketing, B2C Internet Marketing, Online Business, Website Development | No Comments »

Do friends really influence purchases in social networks? The answer is…

Wednesday, September 16th, 2009

Harvard Business School recently published a working paper titled Do Friends Influence Purchases in a Social Network.

And I read it, of course.  So I’ll save you some time and give you a simple overview on what they learned, and what I learned from them.

  • First, I had to get back to my Trigonometry and Calculus classes to get my head around all the equations they have in the document to define their findings.  Very interesting.  Very amazing.  Very intelligent.  And I am not pretending to really understand what all of it was.  Ha.
  • Second, the paper is a working paper, so a bit of duplicate content to get through.  Unless they were just trying to really drive the point home.  :)
  • Third, I found it odd that a paper from 2009 would use data mined in 2004.  Sure seems like behaviors could change over this 4+ year span.

Ok, so this is what I gained from it:
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Posted in social media | 1 Comment »