Archive for March, 2009

Dominate Your Online Competition Through Espionage

Tuesday, March 31st, 2009

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Typically when we hear the word espionage we don’t think of it as a strategy to legitimately increase your business.  The word always seems to accompany  an image of someone being led away in hand cuffs on their way to a long prison stay.  Well I am hear to tell you espionage isn’t always an unethical way of doing things.  In fact, I think you’ll find that the leading companies and organizations take part in this type of business strategy every day, and they do it without the fear of being locked away in a prison cell.

Let’s take a peak at the true meaning of the word…

Espionage or spying involves an individual obtaining information that is considered secret or confidential without the permission of the holder of the information. Espionage is inherently clandestine, as the legitimate holder of the information may change plans or take other countermeasures once it is known that the information is in unauthorized hands.

The two sentences above are directly from Wikipdia and if you notice it doesn’t say anything about being illegal, and in fact it discusses implementing countermeasures once you know your information is in the wrong hands.   I’ve often found myself wondering what it would be like to sneak in under the radar to gain access to TOP SECRET information.  Well the Internet allows us all to live the fantasy and do just that, and it’s completely legal and ethical.  The only thing it requires is for you to have the desire to gain access to this information, and a couple tools.

Identifying Your Competition

The first step in online espionage is identifying your online competition.  This competition isn’t simply companies that offer competing products or services.  It is any company that is showing up in the search results for keyword phrases you are working to rank highly.  Since most companies won’t pay as much attention to you if you leapfrog them in the search results unless you offer a competing product or service, these are easy targets.  Today most companies don’t pay attention at all, so if you are, you will almost most definitely win.  You should identify the top ten profitable keyword phrases you’d like to eventually rank number one for, and conduct searches.  As you review your list of search results, create a list of the top ten competitors, and their website addresses, for each phrase.

Search Engine Optimization Strategy ID

The second step in the process is to identify the search engine optimization strategy of each competitor.  You can accomplish some of this manually by taking a good look at the page which turned up in your search results.  You can do this by looking at the on page elements and see if each of these competitors have optimized their site 100% correctly.  If you need a quick refresher on what you need to check, refer to Eight Key Elements to Get to the Top of Google. Make sure you take note of every element they didn’t address since this can be your road map to domination.  Once you’ve done the manual analysis you can also use another tool which is SEM Rush.  This tool will quickly show you what other keyword phrases each of your competitors are ranking for.  You can potentially uncover keyword phrases that you didn’t even think of that can  add a significant increase to your revenue.

Pay Per Click Strategy ID

Is your competition using PPC advertising to drive traffic to their site?  If so, what keywords are they using and which words are giving them the best return?  Believe it or not you can gain access to this information as well with the proper tools.  Think about how powerful this can be.  You can literally tap into their most effective traffic source, identify the words that are delivering results for them, and then insert your website in front of theirs to essentially steal their traffic.  Again, sounds sneaky, but you gotta love it!  If you’d like to download a free tool to constantly monitor this information without leaving the Google results page you can download PPC Web Spy.  You can also use a nifty little tool called Spy Fu.  Make sure you visit these sites and try out the tools.  You’ll be amazed at the intelligence you can gain, and it is all absolutely anonymous.

Interactive Strategy ID

Engaging visitors once they arrive on your site is critical to any company’s online success.  You will need to spend some time thinking like your buyers so you can, at least temporarily, think like they do.  Once you’ve got yourself in this frame of mind, visit your competitor’s website and look closesly at the interactive strategy they have in place.  Do they have a blog?  Can visitors submit a question?  Is there video on the site?  Whatever they are doing to engage the visitors, it’s up to you to decide whether that strategy would be appealling to you if you were a potential buyer.  Going through this process will help you improve your website by simply taking the time to think like your buyers and make sure you are delivering an experience that would leave them the most satisfied.

You now have the road map to conducting effective competitive espionage.  If you follow these steps and take action on the intelligence you gather, you will quickly be on your way to dominate your competition.  Plus you may just add some excitement to your work as you begin to anticipate your competition’s next move and remain at least one step ahead of them at all times.  Isn’t competition fun!  :)

Posted in B2B Internet Marketing, B2C Internet Marketing, Online Business, Website Development | No Comments »

Turn Your Website into an ATM Machine with Email Marketing

Sunday, March 29th, 2009

How many times have you found yourself in a discussion with one of your clients where you heard them say, “I didn’t know you guys did that?”  or “I never thought of taking that approach.”  I am not sure what your answer is but I can tell you I have heard that far too many times.  All of us work hard to build awareness of our products or services through advertising and PR efforts.  We work so hard to attract new clients and in the meantime we ignore the largest assets every company possesses.  OUR OWN CUSTOMER BASE!

Sure you may have an excellent customer service plan but how often do you put effort toward communicating with your clients on an ongoing basis?  Do you share successes you’ve experienced with other clients or show them how they can be maximizing the effectiveness of the product or service you have provided them?  Well, if you are like me your answer is probably, “Not as well or as often as I should.”  Don’t worry, you can change that today and eliminate it as future mistake.

Let’s look at your company offering logically …

Every single one of your customers chose your company because they felt you were qualified to deliver them the results they were looking to receive.  When someone chooses to work with my company, Mindscape, they do it because they have seen the results we’ve helped over 500 companies receive over the past 8 years.  Whenever someone decides they need to make a purchase, their goal is spend their money with a company who they believe can deliver the absolute best results.  I understand some companies make this decision based on relationships and others simply make their decision based on price.  The ultimate factor in the decision making process typically is whether they believe the company can deliver on the promise they are making.

If you believe that is true, you need to ask yourself one simple question.  “Am I doing everything possible to ensure my clients will continue to purchase from me?”  If you can’t easily spit out three or four things you are doing to further strengthen your relationship with your customers, you are probably missing the boat.  Many companies stop all communication with their clients once the sale is made.  This is the costliest mistake you could ever make.  If you find yourself in this situation, you need to immediately get to work and create a plan to continue the communication channel between you and your existing customers.

Simple Communication Strategy

Whether you are offering a product or a service, there are certain benefits your clients are expecting to receive through their buying decision.  There are also benefits they may not be aware of.  If you can do a good job uncovering these benefits, even after the initial sale, you will continue to build trust and deepen your relationship with your customers.

Email Marketing provides every company with the ability to provide frequent communication with your customer base very inexpensively.  I know everyone has email inboxes that are becoming increasingly full of junk, and why would they want to receive yet another email?  This concern is extremely valid, but the way you approach your email marketing strategy can make it a complete non-issue.

If you focus on providing ongoing education for your clients showing them how to maximize the impact your product or service can deliver, they won’t only view your email as something they don’t want to miss, they’ll also love you and become a raving fan!  Most companies fail with their email marketing efforts because they can’t seem to stop sending out one way advertisements which are constantly trying to get you to pull out your wallet or checkbook.  Be different.

You should develop an email marketing strategy that is focused on education.  Send out a couple emails each week which provide highlights on how another client used your product or service to receive a certain result.  These type of real world examples might just give your new customer an idea which not only solidifies, in their mind, their decision to choose your company, but also will increase the value of your product offering.  If you are focused on continually improving on the value you offer your clients, even after the sale, you will create a fan base and they’ll be anxious choose your company again.

Think about it for a second.  You just invested $10,000 because a sales person showed you how you could turn that $10,000 into an additional $100,000 of revenue in the next 12 months.  They seemed to know what they were talking about, and showed you how a very similar company had experienced those exact results.  You made your buying decision two weeks ago and everything seems to be going in the exact direction you hoped it would.  As you are thinking about it you get a notification that you have a new email.  You realize it is coming from this sales person and in the email he is explaining how a brand new client just used their product to create an additional $400,000 in annual revenue.  Not only that, but the sales person explained exactly how they did it.  You think, “WOW, I didn’t realize it could do that!”  Then once you think about it you realize if you made one simple change in your process, you could realize an additional $1,000,000 just by thinking about it differently.

If you use a combination of your website and email marketing to continually provide value and ideas to your existing client base, you will find yourself working hard to simply keep up with the demand.  Using email marketing to constantly ask for business is the wrong way to go about it and a quick way to be viewed as a pest.  Using email marketing to provide ongoing value through educating your clients will help you turn your website, and your clients websites into ATM machines.

Take a few minutes to think about ways your clients can maximize the benefits offered through the purchase of your product offerings.  Once you’ve come up with some ideas you may have not thought of before, send an email to your clients and share this information with them.  They will be extremely grateful and your relationship will ultimately strengthen.

Posted in B2C Internet Marketing | 3 Comments »

If you want your website visitors to remember you … ENGAGE THEM!

Friday, March 27th, 2009

How many times have you found yourself looking at your website statistics and noticed that 90% + of your visitors were brand new?  You may have looked at that statistic and found yourself getting excited that so many new people were finding you each month.

Well I am not trying to make you feel bad but….

That’s not a good thing.  What it should be telling you is that visitors are arriving to your site, possibly clicking into it a bit, and not finding anything memorable enough to make them want to return.  Hang on a second … I am not slamming your current site or trying to make you feel as if your company is the only company in this position.  It’s actually quite normal.  It doesn’t have to be though.

Think about the sites you frequent the most.  Heck, let’s look beyond you and take a look at the top ten websites on a global level and see what all these sites have in common.  The following is a list of the top ten global websites based on the amount of traffic they receive.  I am proud to report that there is not one single porn site on this list.  Looks like the Internet is beginning to mature.  :)

  1. Google
  2. Yahoo
  3. You Tube
  4. Live
  5. FaceBook
  6. MSN
  7. Wikipedia
  8. Blogger
  9. MySpace
  10. Yahoo.co.jp  (Yahoo Japan)

Alright, now that  you know what the top ten sites are, what do they all have in common?  Well I am sure you can see each of these sites ENGAGE their visitors.  Whether they provide the ability for the visitors to search for an answer to that elusive question they’ve been seeking the answer to, or whether they provide the ability for them to socialize with people they graduated with over 20 years ago and have completely lost touch, or giving them the ability to learn how to tie a tie on a video that someone from half way around the globe posted to You Tube.

You may be saying, “Well that’s great for those websites since their entire purpose of their existence is to provide these options to their visitors.  That simply wouldn’t work for my site.”  Well, I am here to tell you that is NOT correct.  The people who are visiting your site are doing so because they have an interest in the products, services, or the cause you are promoting online.  With web 2.0 you are provided several options to easily create pieces of functionality that will allow you to make a connection with your visitors and provide them with the ability to tell you what is important to them.

You could add a blog to your site to keep your visitors up to date on new developments within your industry or examples of how your product was used in unique ways to help another company experience significant growth.  You could add a discussion forum so your visitors could get their questions answered or review the answer to a question that was asked by someone else.  You could have “how to” videos on your website that help your visitor figure out how to accomplish that task that’s been driving them crazy for the last month.

The bottom line is if you put yourself in the shoes of your potential visitor, and create mechanisms on your site that engage your visitors once they arrive, you will give them a reason to return to your site time and time again.  If you take the time to do this you’ll see that “new visitor” percentage drop, and your actual visitor number will begin to rise  because you’ll be adding return clients every single month.  I promise you if you add these mechanisms and focus on providing compelling information for your visitors you can double your traffic in no time.

I’d love to hear any stories of how you added this type of functionality to your site and what the results were.  Leave a comment.  If you are having a difficult time figuring out how you can engage your visitors, leave a comment as well or visit our Ask the Web Marketing Expert page and post your question.  We’ll answer it as quickly as we can.  Every day you are not taking action, you are losing potential return visitors and not maximizing your online revenue potential.  DO SOMETHING NOW!

Posted in B2B Internet Marketing, B2C Internet Marketing, Online Business, Website Development | 2 Comments »

Tips on selecting a domain name

Tuesday, March 24th, 2009

A domain name can be difficult to select because there are so many variables that go into it.  But let’s get the basics out of the way first. In a perfect world, your name is:

  • Short
  • Easy to remember
  • Easy to say (explaining it over the phone to a prospective customer)
  • Easy to type

Think hard and check if it’s available by going here to GoDaddy.com.

If you have your domain after that advice, great!  But most likely, what you just came up with is not available.  So now let’s look at it a little deeper.

 

What’s your website going to be about?

In most cases, it’s going to be centered around one of three things:

  1. Your company – In this case, you want the domain to represent your business. This fits us. We’ve went through a few variations over the years – MindscapeCreative.com, MindscapeSolutions.com, and now Mindscape-HM.com.
  2. Your product(s) – In this case, you want your domain to represent your product(s).  Let’s say you’re selling chef tools.  Well, a great domain would be ChefTools.com.
  3. Your service(s) – Let’s say you’re a gourmet caterer.  A good domain would be GourmetCatering.com.

 

Getting Creative

One of the ways to selecting a domain is relating it to the content the user will receive on the site, like we did above.  But, it’s much easier said than done.  As you notice above, the domains I am suggesting are taken.  Just like millions of others!  So this is where we need to get creative and look at the other variables.

  • Keyword focused – If you’re traffic is typically coming from the search engines, focus your name on the phrases people are searching for.  As an example, working with Babbitt’s Sports Center we knew we wanted to focus a site on Polaris parts.  So we got creative and came up with the name PolarisPartsHouse.com.  It tells the visitor what the site is going to be about, but it also includes the valuable search phrase.  Now search “Polaris parts” on Google.
  • Other extensions - .com is not the only domain extension, but it’s the preferred version.  Unless you build your brand around a .net, .org, .biz, .tv etc, people will most likely try .com first.  So we always recommend .com first, but if need be, other extensions are an option.
  • Extensions of your business name – You’ll often see companies adding inc, llc, corp, etc to their domain.  Like GourmetCateringInc.com.
  • Local – If your company, products, or service are only local, consider including it in the domain.  So GourmetCateringMI.com for a Michigan-based company.  Or GourmetCateringGR.com for a Grand Rapids, Michigan-based company.  You can get as specific as you need to as long as it remains simple to explain and remember.
  • Dashes (last resort) – We’ve determined GourmetCatering.com is not available, so let’s try Gourmet-Catering.com. We have a dash in our domain (Mindscape-HM.com), but I wouldn’t recommend it unless absolutely necessary because it typically makes explaining and remembering a domain name more difficult.  We have it included in ours for many branding purposes.
  • Using alternative letters (even more last resort) – We would never recommend going this creative.  GourmetKatering.com.  Swapping out letters that sound the same is typically a disaster.  It’s simply too hard to explain, let alone remember. You’ll work very hard to drive traffic to the appropriate spelling of the domain name.

 

Getting REALLY Creative

And then there is the really creative way of choosing a domain name. Pick something that means nothing to most people and create something with it.  Many companies have done this with a little bit of success. :)

And if you’re not feeling creative, here are a couple tools to help you out.

As of 3/23/09, there are 108,683,785 active domains.  So the likelihood of your ideal domain being taken is fairly high.  But with a little creativity, you can get a domain to build your online business around.

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Posted in B2C Internet Marketing | 1 Comment »

How to set up a Google Analytics account to track your website visitors

Monday, March 23rd, 2009

I talk quite a bit about tracking the results of your website and typically refer everyone to Google Analytics.  The reason for this is twofold.  First of all setting up a Google Analytics account doesn’t cost you anything and I personally believe Google does an excellent job of presenting the data in an easy to follow manner.

Since I am no technical wizard, I realize not all of you might find it as easy as I say it is.  Because of this I went out on the web to locate a video which showed the process of setting up a Google Analytics account.  If for no other reason then for you to spend less than 5 minutes reviewing it, and witnessing how easy it is with your own eyes.  If you are at all like me, just because someone says it is easy, doesn’t necessarily mean it is.  Knowing this, I’ll sometimes put off doing even the easiest of tasks, simply because I am anticipating the frustration associated with attempting an unknown task.

Well, if you are like me, please take the next few minutes to watch this video so you can truly see how easy it is.  Once you are finished you’ll be able to set up your account in less time than it took you to watch the video.

Please let me know if you find this video helpful.  If you do I will work on creating more how to videos.  Just let me know what you’d like to see.

[youtube=http://www.youtube.com/watch?v=xM87V6EJWR4&hl=en&fs=1]

Posted in B2C Internet Marketing | No Comments »

Don't focus on making more money …. focus on providing more value!

Monday, March 23rd, 2009

Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses.  You know how it is … some nights you lay there in bed tossing and turning trying to figure out how you can increase your sales just an additionally $10k each month to afford that new employee, or maybe to simply stop ending up in the red each month.  That can be a horrifying feeling and often eliminate any chances of you getting quality sleep until you figure it out.

Well, I am here to tell you that as long as you find yourself chasing the “almighty dollar” you’ll continue to be sleep deprived.  I know this may sound crazy but it’s absolutely true.

For years I wondered why our company seemed to live “paycheck to paycheck” or “payroll cycle to payroll cycle,” when I spent so much time each day trying to figure out how to increase the companies revenue.  I just couldn’t figure it out.  Finally I brought this concern up to a mentor of mine and was surprised when he told me, “You are focusing on the wrong thing.”  I was a bit irritated when I heard that response.  Heck, I am intimately familiar with the “Law of Attraction” and know that we attract the things and circumstances we focus on most of the time.  I figured I’d set all my preconceived notions aside and ask him what I was supposed to be focusing on, if not increasing the companies revenue.

He told me the perfect way to build a thriving company is to make sure you have clients that are raving fans, and the best way to have raving fans is to provide a tremendous value to them.  The Internet has conditioned people to focus much more on “What’s in it for them” than ever before.  If you build your business while keeping your focus on giving your clients much more than they expect, they’ll tell everyone they know and your business will soon go through the roof.

Wow.  I was amazed at how simple this concept was, and even more amazed that I couldn’t figure it out much sooner.  I knew it was important to focus on providing solid customer service, but when I looked at my business from this perspective, I realized that simply good customer service wasn’t going to cut it.

The bottom line is if you are focusing on taking care of your clients and prospective clients by delivering excellent content for free, they will begin to like you.  Once this happens they will happily take out their checkbook when you have something to offer them.  Focus on giving and you will receive much more in the end!

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Posted in B2B Internet Marketing, B2C Internet Marketing, Online Business, Website Development | No Comments »

Do you want to be successful online? Just do SOMETHING!

Wednesday, March 18th, 2009

I listened to a webinar yesterday that was put on by Yanik Silver .  There was a ton of great info on how to discover your unique genius – and combine what you love with meaning and income.  One of the most important things I took from the webinar was that you don’t have to go a million miles an hour toward reaching your goals.  You can make significant progress by simply doing something consistently. They discussed a couple examples of individuals who had build entire businesses in approximately four hours that are producing significant income still today.

We all find ourselves with piles of work to do and an endless todo list.  This creates a perfect opportunity to rub your face in a frustrated manner and say, “I am just too busy to do anything!”  If you think about it this is simply an excuse. We all can find the time to do the things that are important to us.  It is all in how you prioritize.

If you have a goal to increase your online revenue there is nothing stopping you from doing it.  Nothing that is… except you!  Don’t make excuses, simply make sure you are making progress every single day.  Even if you can only find 10-15 minutes to do something to improve the optimization of your website.  These 10-15 minutes could very easily result in your site receivng a significant traffic increase and possibly a bump in your revenue.

The bottom line is:  IF you want to be successful online … Just do something each day, no matter how small you think it might be!

If you’d like to review the webinar just click here to review a free recording.

Also, if you have any questions AT ALL please visit our “Ask the Web Marketing Expert” page and submit your question.

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Posted in B2B Internet Marketing, B2C Internet Marketing, Online Business, Website Development | 6 Comments »

If you JUST build it … They WON'T come!

Tuesday, March 17th, 2009

You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and very few visitors from that huge investment.  In fact you may be viewing your site as a HUGE expense and it doesn’t feel as if that expense is ever going to deliver any revenue.  Well I am here to tell you that doesn’t have to be the case.

I realize you may have blown through your entire budget simply having your website built and the thought of sinking just as much or more into the promotion of your site is something that makes you feel sick to your stomach.  Stand up and head over to the medicine cabinet and grab a zantac for your sick stomach.  Everything is going to be ok.

The key to increasing your position in the search results is building “votes of confidence” for your website.  Search engines view links pointing to your site from external sites as these “votes of confidence.”  It’s important for you to know how to effectively structure these links so you can gain the most benefit and not end up fighting over some keyword that has no relevance to the content on your site.

Use Keywords in Your Link

You need to help the search engine know what that “vote of confidence” is for.  If your link says, “For the best prices on shoes CLICK HERE .  You have just effectively included your website along with all the millions of websites competing for the search phrase, “CLICK HERE.”  I am sure you’ll agree that if someone did a search on CLICK HERE, and ended up on a page within your site they’d be sorely disappointed since the liklihood of that page having any relevance to what they were searching for is about ZERO.  Conversely, if your link was “For the best prices on shoes“, you would have entered the competition for the keyword phrase “best prices on shoes.”

Create Links Where Your Buyers Hang Out Online

If you understand your buyers fully, you’ve identified where they hang out online and the types of content they prefer to consume.  If they happen to participate in blogs and spend a good deal of time online reviewing news sites, you should focus heavily on commenting or writing blog entries and submitting online news releases.  If you include the keyword phrases you are focusing on with links to pages within your site that contain relevant content, you’ll be in excellent shape.  Don’t create links that simply link to your homepage.  If you do this you’ll be forcing your visitor to dig deeper for content once they arrive, and THEY WON’T.  They’ll just leave and find a site which makes it easier for them to find the content they are looking for.

You can create links by participating in blogging, forums, social media, article writing, or a number of other ways.  The important thing is that you spend a consistent amount of time each week building these inbound links if you want to continue to work your way up to the top of the search results.  Link building not only helps your search position, it also increases the size of your digital footprint and will increase the liklihood your potential customers will find you.

Please feel free to leave comments telling us what you have done for linkbuilding or asking any questions you may have.  If you have questions outside of this topic you can always visit our “Ask the Web Marketing Expert” page.  If you leave a question we might just blog about it or create an article in the future.

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Posted in B2B Internet Marketing, B2C Internet Marketing, Online Business, Website Development | 2 Comments »

Things to Consider When Planning Your Website

Monday, March 16th, 2009

For some of you the thought of planning your website might be a foreign concept.  Please don’t let that statment get you upset, it is simply a reality.  Most companies put very little thought into the structure and flow of their website and the results reflect that lack of thought very clearly.  If you are a company that has taken the time to think through the structure and flow of your website … CONGRATS! I am sure you are seeing excellent results.  Even if you have, this post might help you improve those results.

The best way to tell if you have an effective website structure and the flow of your site is working is by looking at the analytics of your site.  If you don’t currently have some type of analytics program on your website, DO IT NOW! You can get a Google Analytics account set up for free and have it installed on your site within minutes.  I understand that looking at your website statistics can be an overwhelming task since you will be presented with such a vast amount of information.  Don’t worry.  We’ll make it easier for you by pointing out what is the most important information to focus on.

What is your Bounce Rate?

A bounce rate is a term used in website traffic analysis.  It essentially represents the average percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.  Basically, if your bounce rate is 65% for example, that means that 65% of the people who arrive at your website are leaving your site without making even one click deeper into your website.  If you had a store and knew that high of a percentage of people that stepped into your store left without looking at anything beyond the first display they saw, you’d do something about it IMMEDIATELY!  Why wouldn’t you do the same thing with your website?

Each Page Must Have a Purpose

When you’re planning your website and developing the site map , it is extremely important to spend time thinking about each individual page of your site and ask yourself the question, “What is the purpose of this page?”  When a visitor arrives at your website they have a goal in mind and know what it is they are looking for.  If they immediately get the sense that it is going to be challenging to locate that information, they will leave.  If you’ve taken the time in the planning phase to clearly identify what the purpose of that page is going to be and you’ve created content which will answer the questions the visitor is looking for, they are far more likely to dig deeper into your site to find more information.  That is if you’ve made it easy for them to dig by having a clear navigation path.

Logically Lead Your Visitor to Take the Next Step

When you are creating content its important to keep in mind “What’s Next” in the mind of your visitor.  If, for example, you have an organization that is focused on spreading an idea and gaining further awareness of a particular social issue.  The content on the page should cover as many angles of this issue as possible and give a clear, compelling explanation as to why your organization feels the way it feels.

This is where you can take the opportunity to provide a clear path to the next steps. If your visitor wants to get involved in your cause you should provide a clear link within the content to a page on your site that allows them to view and sign up to volunteer for upcoming events.  If your visitor is a potential donor, you’ll want to provide an easy way for them to click a link within your content that leads them to a page which has the purpose of providing them with all the benefits they’ll receive by becoming a donor.  If your visitor is analytical and would like deeper information on something which you have found to be a fairly confusing part of the issue, you should provide a link in the content to another page which gives much deeper information on that aspect of the issue.

I am sure this makes logical sense but the challenge is it also takes time and thought to accomplish.  Well, it’s worth it!  Unless you are happy with 65% (or much worse in some cases) of your visitors leaving your site without looking at even one more page of your site, then you need to take the time and effort to work through this process.

I’d love to get some feedback from you on this issue.  If you’ve already taken the time to plan your website in this fashion … Please share your results with us.  If you have questions, please feel free to leave those as comments as well or you can go to our “Ask the Web Marketing Expert” page and submit your question.  We’ll follow up with a blog post that addresses your question.

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Posted in B2B Internet Marketing, B2C Internet Marketing, Online Business, Website Development | 1 Comment »